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Algreen Tech

algreen_logo

Increased organic traffic by 265 % in just 6 months with strategic SEO improvements

To grow its own online presence in a highly competitive air purifier market, Algreen Tech partnered with Nightowl Tech Solutions. Algreen achieved a rapid growth of 265% organic traffic through Nightowl’s technical SEO, content upgrade, and strategic keyword expansion. Nightowl helped this new e-commerce biotech brand dominate search and drive exponential sales growth.

+750%

Customers

+125%

Interactions

+380%

Hour Save

99.6%

Total engagement

algreen_logo

Dhruv J.

@marketing Head

Nightowl delivered beyond expectations. Their SEO expertise helped us rank fast and grow rapidly. Our product now stands out in today’s competitive market.
Dhruv J. Destop Banner

Before Nightowl

  • Struggling with stagnant keyword rankings and poor organic visibility
  • Thin, over-optimized content is hurting search performance
  • Technical issues like client-side rendering and improper internal linking
  • Weak brand authority and trust in the local dental niche
  • No clear conversion funnel or content clusters
  • Minimal backlink profile, no niche citations
algreen before

After Nightowl

  • 239% growth in organic traffic with 10+ keywords ranking in the top 5
  • Content restructured, optimized semantically, and aligned with user intent
  • Server-side content migration and internal linking strategy fixed
  • Positioned as a trusted dental brand in Campbelltown with enhanced local SEO
  • CRO enhancements, schema, FAQs, and topic clusters implemented
  • Built high-quality local citations and backlinks through niche outreach efforts
algreen after
algreen_after

Before Nightowl

  • Struggling with stagnant keyword rankings and poor organic visibility
  • Thin, over-optimized content is hurting search performance
  • Technical issues like client-side rendering and improper internal linking
  • Weak brand authority and trust in the local dental niche
  • No clear conversion funnel or content clusters
  • Minimal backlink profile, no niche citations
algreen before

After Nightowl

  • 239% growth in organic traffic with 10+ keywords ranking in the top 5
  • Content restructured, optimized semantically, and aligned with user intent
  • Server-side content migration and internal linking strategy fixed
  • Positioned as a trusted dental brand in Campbelltown with enhanced local SEO
  • CRO enhancements, schema, FAQs, and topic clusters implemented
  • Built high-quality local citations and backlinks through niche outreach efforts
algreen after
algreen_after
  • About the project: Algreen Tech

West Avenue, Hong Kong

Biotech

E-commerce

Algreen Tech, a biotech startup based in Hong Kong, recently launched its e-commerce web platform for its own eco-friendly air purifier-related products. Algreen faced tough competition in the air purifier market and online presence because of a lack of an SEO foundation. Nightowl provides a full-scale SEO package and helps Algreen gain visibility, traffic, and capture leads in record time.
  • Our Solution & Approach:

Challenges During Growth

Algreen faced zero brand visibility, intense competition, and a brand-new website without any SEO baseline.

Key Issues :

  • The website was totally new without SEO
  • The product is new, so no one knows about it
  • Big players already dominating the Air purifier market
  • Difficult to compete with big brands.

Our Strategy and Approach

An extensive audit showed that many technical errors, poor on-page elements, and no keywords were targeted for the major commercial pages

SEO Audit & Issue Identification :

  • Website not delivering its brand message
  • On-page SEO elements are not optimized
  • Unoptimized content without keywords.
  • Improper internal linking, & unwanted external links
  • Many technical SEO errors

On-page & Technical SEO Improvements

We rebuilt the keyword strategy to maximize reach for high-intent searches and product listings aligned with the actual demand of the audience.

Technical Fixes & On-Page Optimization:

  • Wrong internal linking fixes
  • Fix the site structure for better navigation
  • Optimize product listings.
  • Optimized product pages
  • Optimized old blog posts.
  • Research more keywords to target a wider audience
  • Content Optimization
  • Entity optimization
  • Build custer pages
  • Implement relevant schema markup
  • Meta tags optimization
  • Conversion rate optimization
We created structured content, improved topical depth, and worked on schema markup and metadata for maximum on-page relevance.

Off-page & Ongoing Optimization

We built a strong backlink profile through niche blogs, local citations, and competitor link targeting to expedite the growth of domain authority.

Off-page Optimization

  • Citation building on local Australian sites
  • Niche-relevant guest post outreach
  • Leverage community backlinks (Reddit, Quora)
  • NAP Consistency
  • Competitors backlink building
  • Thought leadership

Now Algreen is ranking for 20+ high-volume keywords, on top of huge traffic, and has achieved sales growth within six months.

Results Achieved

  • 20 Keywords in Top 10
  • 7400% in Organic Growth
  • 7800% Increase in Sales
Interested in SEO?

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