How Nightowl Helped Meori Increase Revenue by 154% and Rank in Top 10 of 23 Keywords in 4 Months
Project Overview:
- Challenges: Low visibility, poor user experience, and weak search engine rankings for competitive product keywords
- Solution: Complete SEO overhaul including technical fixes, on‑page optimization, content and off‑page strategy, and backlinks
- Results: Many competitive keywords ranked into the top 10, ~100% boosts in organic traffic and a 35% conversion rate uplift. (all that in just ~4 months)
Alexendra Wills
@marketing Director
About Meori
Seattle, WA
Fashion and Lifestyle
E‑commerce
Meori is an online e-commerce retailer that offers fashion, beauty, and lifestyle products, including storage bins, reusable tote bags, wine carriers and drink carriers. Their mission is to make the carrying and organizing process as easy as possible by blending function and lifestyle.
Meori partnered with Nightowl at the start of the month of May 2023 with the main aim of making deeper penetration in the U.S. market. Through our SEO service, Meori improves its digital presence and overall web performance and boosts organic search.
Our Solution & Approach:
The Challenge
Before partnering with NightOwl, Meori faced significant issues due to a lack of SEO, such as:
- Low Organic Visibility: Only 3 high-intent keywords were in Google’s top 10. Most of the URLs were stuck on page 2 or lower.
- Poor On-Site Engagement: Over 68% of Bounce rate, minimal time on-site, and low CTRs.
- High CPCs in Paid Channels: The increasing cost of ads has made SEO the only option for the growth of the company.
- Weak Technical Foundation: The organic scaling was obstructed by slow page loading times (LCP 4.9s), lack of structured data, and orphaned pages.
- Under-Optimized Content: 112 collection pages had thin or duplicated descriptions, which restricted long-tail keyword targeting.
Strategy and Execution of Our “N-Tech” Framework
Pillar 1: Intent-Based Keyword Mapping
- Researched and mapped more than 1,900 long-tail keywords throughout the user journey.
- Gave priority to 100+ high-value commercial keywords (CPC > $1.80, KD < 35) such as
- Collapsible storage bin
- Wine transporter
- Reusable shopper bag
- Trunk organizer for groceries
- Created keyword clusters that aligned with Meori’s product taxonomy and the intent of the searchers.
Pillar 2: Technical & On-Page SEO Fixes
- Improved local visibility by submitting business information:
- Google Business Profile
- Local directories
- Healthcare and senior support listings
- To strengthen geographical relevance, consistent NAP (Name, Address, Phone) data was ensured.
- Location-based content has been optimized to help families more easily find caregivers in their area.
3. Local SEO and Listing Optimization
- Launched the “Organize Life” blog hub with 42 SEO articles that were internally linked to high-converting pages.
- Added interactive elements:
- Comparison charts
- “Add-to-Cart” anchor links
- UGC video embeds → boosted CVR by 18%
- Executed infographics and a lifestyle guide to enhance interaction and obtain external backlinks.
Pillar 4: Authority Building & Digital PR
- Through outreach to lifestyle, wine, and automotive blogs, 84 high-authority backlinks (DR 50+) were acquired.
- Secured Forbes feature via strategic gift guide pitching.
- Authority was reinforced through Web 2.0 profiles, article submissions, product listings, and press releases.
Results—In Just 4 Months
Keyword Rankings:
Keyword | Initial Rank | Month 4 Rank | Position Change |
collapsible storage bin | NA | #3 | ▲ |
wine carrier | #20 | #3 | ▲17 |
trunk organizers | #26 | #6 | ▲20 |
reusable grocery bag | #42 | #5 | ▲37 |
office tote bag | NA | #10 | ▲ |
- 23 high-volume keywords reached Google’s Top 10.
- 8 keywords rank in positions #3 to #5, and are thus contributing consistently high-intent traffic
Organic Traffic Gains
Metric | May 2023 | Aug 2023 | Change |
Clicks | 6.08K | 14.9K | ▲145% |
Impressions | 1.61M | 3.04M | ▲89% |
CTR | 0.40% | 0.49% | ▲23% |
Avg Position | 24.1 | 12.4 | ▲Improved |
Engagement Metrics
- Bounce Rate: ↓ from 68% to 49%
- Pages per Session: ↑ from 2.1 to 3.4
- Average Session Duration: ↑ +62%
- Return Visitors: Up 46% month-over-month
Revenue Impact
Metric | April 2023 | July 2023 |
Revenue | $27,468 | $69,940 |
Transactions | 310 | 668 |
eComm Conv. Rate | 0.70% | 1.34% |
AOV | $88.61 | $104.70 |
SEO-attributed ROAS | — | 4.8x |
Key Learnings
- Core Web Vitals are an essential factor for conversions. A reduction in LCP by 0.1s increased the conversion rate by 1.6%.
- Schema is a force enhancer. The visibility in the competitive SERPs was boosted by rich snippets, leading to an increase in CTR without the need for rank gains.
- Content that converts > content that ranks. UGC video embeds and comparison tables were able to give a measurable impact on AOV and add-to-cart behavior.
- “Best” and “vs” keywords were the most productive. Mid-funnel traffic resulting from comparison articles had 2.3× higher AOV than standard blog visits.
Client Testimonial
“Nightowl did not only elevate us in the rankings, but also they fundamentally changed our entire funnel. Within four months, we had moved from being on the second page to directly competing with Amazon, and finally, we were able to sell the product at favorable margins for first-time customers. They are now part of our growth team.”
— Deirdre M., Founder & CEO, Meori USA
In Summary
By partnering with Nightowl, Meori transformed a low-visibility e-commerce store into a high-ranking, high-converting lifestyle brand in under 4 months. SEO, content and UX work were the main contributors to our winning results: top-10 keyword rankings, increased organic traffic and engagement, and a 35% rise in sales conversion.
Ready to Scale Like Meori?
The journey of Meori shows that the combination of smart SEO with CRO and UX can win even in the e-commerce niches that are most competitive.
Want similar results as Meori?
Let’s turn your SEO into a revenue engine, just like Meori. If you want a similar transformation, where SEO not only brings traffic but also converts real customers—Nightowl is ready to help. Let’s discuss the possibilities we can achieve together.
Our Other Case Studies
See how Digital Arches and others scaled traffic and leads on an advanced SEO strategy at Nightowl.
Achieved a massive 245% growth increase...
Customers ↝
Interactions ↝
Hour Save ↝
The NightOwl SEO team worked hard and increased our organic traffic, even though our site was of low quality due to the complexity of our service.
@Marketing Director
How Nightowl Helped HelloGard Transf...
Traffics ↝
Increase in leads ↝
Total sales ↝
I recommend Nightowl for Great expertise and very detailed timelines and communication.