How Nightowl Helped Chetna International Rank for 10+ Highly Competitive Keywords in Just 90 Days
“We’ve been in business since the 80s, but Nightowl made us feel like a modern company online. We saw results in just weeks—genuine visitors, inquiries, and visibility. Nightowl knows is best for SEO! ”
About the Client
Ghaziabad 201001,Uttar Pradesh, India
E-commerce
Our Solution & Approach:
The Challenge
Chetna International had a solid offline presence but was almost invisible online. Key issues included:
- No top 10 keyword rankings for high-volume, relevant keywords.
- Poor local SEO, reducing visibility among potential B2B clients in India.
- High bounce rate and low organic engagement.
- Competitors dominating SERPs with stronger domain authority.
Despite their premium offerings, they were losing potential buyers to competitors due to a lack of SEO implementation.
Our Strategies
Website and Keyword Audit
- Identified 100+ industry-relevant keywords
- Pinpointed content gaps and technical SEO flaws
On-Page SEO Fixes
- Implemented schema markup, optimized meta tags, headers, and internal linking
- Fixed slow-loading images and performed full image optimization
Content and Blog Strategy
- Developed SEO-rich product descriptions and optimized service pages
- Published niche blogs targeting queries like “button manufacturers in India” and “sustainable buttons.”
Authority and Backlinks
- Manual outreach for high-authority backlinks
- Submitted articles and press releases to niche fashion and manufacturing directories
Local SEO Enhancements
- Created and optimized Google Business Profile
- Built citations on local Indian directories for better geographic targeting
Technical SEO & Analytics Setup
- Integrated Google Analytics 4 and Search Console
- Submitted updated XML sitemap and improved site architecture
The Impact in 90 Days
Keyword Rankings (Top 10 Google India)
Keyword | 17 Nov 2023 | 15 Apr 2024 |
|---|---|---|
button manufacturers in india | NA | #2 |
button suppliers in india | NA | #3 |
button manufacturing company | NA | #3 |
sustainable buttons | NA | #4 |
button manufacturing companies in india | NA | #3 |
- 10+ keywords now rank in the top 5 positions on Google India (IN).
Organic Traffic Growth
- 122 organic new users within 60 days (from nearly zero)
- 67.74% engagement rate from organic search
- 1m 57s avg. time on site via organic users
- Traffic from 10+ countries including India, US, and UK
User Engagement & Inquiries
- Increased product inquiries and B2B leads through the site
- Improved click-through rates and sessions via optimized meta descriptions
Results at a Glance
Metric | Before SEO | After 90 Days |
Total Organic Users | 20–30/month | 384 users |
Keywords in Top 10 | 0 | 10+ |
Engagement Rate | 20% | 67.74% |
Avg. Engagement Time | 30–45 sec | 1m 03s |
Calls & Inquiries | Rare | Regular Weekly |
Client Testimonial
“We’ve been in business since the 80s, but Nightowl made us feel like a modern company online. We saw results in just weeks—genuine visitors, inquiries, and visibility. Nightowl knows is best for SEO! ”
— Rajeev Sikka, Founder, Chetna International
Conclusion
Nightowl Tech Solutions transformed Chetna International’s SEO from zero visibility to multiple first-page rankings for highly competitive keywords like button manufacturers in India and sustainable buttons. In just 90 days, we increased their organic traffic, user engagement, and brand inquiries—all from an SEO-first approach.
If you want similar results, partner with Nightowl Tech Solutions, and let’s build your digital authority from the ground up.
👉 Contact Us Today to grow your SEO traffic.
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