How Nightowl Boosted a Brooklyn Grooming Business to Page #1 in Just 60 Days
In Brooklyn, where pet hygiene is both essential and competitive, Brooklyn Pet Spa needed to be found fast. With minimal online visibility, they weren’t reaching enough local pet owners. Nightowl stepped in—and delivered a 100% organic search boost in just 2 months.
Traffics
Increase in leads
Hour save
Total sales
About the Client
317 Flatbush Ave, Brooklyn, NY 11217
Pet Grooming & Boarding Services
Brooklyn Pet Spa is a professional pet grooming company offering full grooming services in Brooklyn. They cater to pet lovers who want clean, stylish, and well-groomed pets—without the hassle of doing it themselves.
Target audience: Pet lovers, pet owners
We started managing their Search Engine Optimization (SEO) strategy in July 2023 to increase organic traffic and appointment bookings.
Our Solution & Approach:
Challenges
- Low Visibility: Brooklyn Pet Spa was not ranking on the first page of Google for relevant grooming terms.
- High Competition: Keywords like “dog grooming near me,” “dog grooming Brooklyn,” and “cat grooming Brooklyn” were highly competitive.
- User Experience Issues: The website had a high bounce rate and poor click-through rate (CTR), leading to fewer inquiries and conversions.
Our Strategy
We built a comprehensive SEO action plan to address ranking gaps and improve user engagement:
Keyword & Website Audit
- Researched the top 100 keywords related to pet grooming in Brooklyn.
- dentified high-traffic, low-competition terms.
On-Page SEO Optimization
- Fixed meta tags, header hierarchy, XML sitemap, and schema markup.
- Implemented Google Analytics & Search Console.
- Compressed and optimized all on-site images.
Content Marketing & Outreach
- Created blog posts targeting “dog grooming near me” and “pet grooming tips.”
- Distributed articles and press releases to authoritative directories.
Business Listings & Local SEO
- Enhanced GMB profile (Google Business).
- Submitted NAP info across Web 2.0 profiles and directories.
Off-Page SEO & Engagement
- Shared images, videos, and infographics.
- Submitted reviews, PDFs, and presentations for content distribution.
- Ran competitive backlink analysis and strategy.
Results and Achievements
Within 60 days, Brooklyn Pet Spa saw massive SEO growth:
- 100% improvement in organic search traffic.
- Top 10 Google Rankings for 15 high-volume keywords:
- Dog grooming near me: Rank #10
- Brooklyn Pet Spa: Rank #1
- Dog grooming Brooklyn: Rank #6
- Cat grooming Brooklyn: Rank #3
- 4.8K Clicks and 393K Impressions via Google Search Console.
- 15% Increase in appointment bookings.
- Bounce rate dropped by over 20%.
- Enhanced GMB performance:
- 47K views
- 23K searches
- 15K interactions
Improved Keyword Rankings
Keyword | Search Volume | Initial Rank | Month 1 | Month 2 |
Dog grooming near me | 100K–1M | NA | 50 | 10 |
Brooklyn Pet Spa | 1K–10K | 14 | 7 | 1 |
Cat grooming | 10K–100K | NA | 45 | 8 |
Dog grooming Brooklyn | 100–1K | 29 | 17 | 6 |
Cat grooming Brooklyn | 100–1K | 24 | 10 | 3 |
Pet grooming near me | 100K–1M | NA | 38 | 11 |
Traffic and Engagement Snapshot
Traffic by Channel (Google Analytics)
- Organic Search: 4,800+ clicks, 67% engagement
- Direct Visits: 2,000+ users
- Referrals and Social Media: 50+ combined visits
Audience Overview (Last 3 Months)
- 3,500+ users (3,100 from U.S.)
- Avg. engagement time: 2 min 25 sec
- High engagement from India, UK, Canada, and Australia
Conversions
- Over 400 contact form and about page clicks
- Increase in direct messages via GMB
Conclusion
With a focused SEO strategy, Nightowl helped Brooklyn Pet Spa dominate competitive local search results and significantly improve lead generation. This case shows how hyperlocal businesses can win online with the right optimization approach.
Want to grow your business like Brooklyn Pet Spa?
Let Nightowl Tech Solutions help you appear on Page #1—where your customers are searching. Contact Us Today. for a free audit!
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