239% Growth in Organic Traffic in 6 Months with Strategic SEO Overhaul
Customers
Interactions
Hour Save
Total engagement
- Overly generic language lacks a specific value proposition
- Differentiation is more general without a clear competitive alternative
- Does not showcase product uniqueness effectively
- Positions strongly against Google Analytics’ complexity
- Highlights key product differentiation
- Server-side content migration and internal linking strategy fixed
Before Nightowl
- Overly generic language lacks a specific value proposition
- Differentiation is more general without a clear competitive alternative
- Does not showcase product uniqueness effectively
After Nightowl
- Positions strongly against Google Analytics’ complexity
- Highlights key product differentiation
- Server-side content migration and internal linking strategy fixed
About the project: Bradbury Dental Surgery
Campbelltown, Australia
Healthcare
Dentistry
Bradbury Dental Surgery, located in Campbelltown, has become a trusted provider of dental care in the local community. The main goal was to boost its online presence to generate more local leads with modern SEO techniques. Nightowl Tech Solution executed a structured and advanced SEO approach for the rapid growth of their brand in just six months.
Our Solution & Approach:
Challenges During Growth
In the initial stages, Bradbury struggled with poor keyword rankings, weak lead generation, and limited visibility in the local dental market.
Key Issues :
- Keywords rankings are not improving
- Not getting a good amount of leads
- Not positioning as a trusted brand in dentistry for the local community
- The brand visibility is not maintained
Our Strategy and Approach
Technical Fixes:
- Keywords rankings are not improving
- Not getting a good amount of leads
- Not positioning as a trusted brand in dentistry for the local community
- The brand visibility is not maintained
After an in-depth SEO audit, we found major content gaps, rendering issues, over-optimization of primary keywords, and other minor issues.
- Content is showing on the client-side rendering, but does not exist on the server-side
- Primary keywords are aggressively optimized on all content
- Primary keywords are aggressively optimized on all content
- Improper internal linking
- Unnecessary sections added for the sake of word count
On-page & Technical SEO Improvements
We reworked the keyword mapping and eliminated technical issues to target user intent and handled internal fixes.
Technical Fixes & On-Page Optimization:
- Keywords cannibalization fixes
- Wrong internal linking fixes
- Keywords overlapping fixes
- Keywords overlapping fixes
- Content migration from the client side to the server side.
- Some blogs & sections removed.
- Content Optimization
- NAP Consistency throughout the website
- Entity optimization
- Build cluster pages
- Implement relevant schema markup
- Meta tags optimization
- Conversion rate optimization
We enhanced page relevancy with structured content, local schema, and FAQs, and used semantic SEO tactics to improve engagement and rankings.
Off-page & Ongoing Optimization
We built high-quality backlinks through local citations, niche guest posts, and analyzed competitor backlinks to ensure the growth of domain authority.
Off-page Optimization
- Citation building on local Australian sites
- Niche-relevant guest post outreach
- Leverage community backlinks (Reddit, Quora)
- NAP Consistency
- Competitors backlink building
- Thought leadership
Bradbury achieved a 250% increase in leads and a 56% boost in organic growth with 10 keywords ranking in the top 5.
Results Achieved
- 10 Keywords in Top 5, and 22 in Top 10
- 56% improvement in Organic growth
- 250% Increase in Lead
Our Other Case Studies
Explore how other brands achieved traffic, leads, and ranking growth through our custom SEO strategies. Let’s learn the case study of Algreen Tech, an advanced biotech innovation.
Increased organic traffic by 265 % in just 6 months with strategic SEO imp...
Customers ↝
Interactions ↝
Hour Save ↝
I recommend Nightowl for Great expertise and very detailed timelines and communication.
Founder @Algreen Tech