Elite Home Fitness
Redesigning the website for organic growth, lead, and outstanding digital presence
Welcome to Elite Home Fitness, the leading in-home personal training company in Massachusetts. We pride ourselves on being the best choice for individuals seeking convenient and accessible fitness solutions.
+765%
Customers
+123%
Interactions
+388%
Hour Save
99.5%
Total engagement
Luis M.
Head of ELITE HOME FITNESS
Working with the agency was a seamless experience. They understood not only our industry but our vision. From strategy to design, the team delivered a website that truly reflects our expertise. We’ve already started seeing more qualified leads, and we finally have a platform we’re proud to share with partners and clients.
Before Nightowl
- Overly generic language lacks a specific value proposition
- Differentiation is more general without a clear competitive alternative
- Does not showcase product uniqueness effectively
After Nightowl
- Positions strongly against Google Analytics’ complexity
- Highlights key product differentiation
- Explicitly calls out who the product is for
Before Nightowl
- Overly generic language lacks a specific value proposition
- Differentiation is more general without a clear competitive alternative
- Does not showcase product uniqueness effectively
After Nightowl
- Positions strongly against Google Analytics’ complexity
- Highlights key product differentiation
- Explicitly calls out who the product is for
- About the project: Elite Home Fitness
Massachusetts, USA
Healthcare
Wellness & Fitness
SCxCMC is a consulting firm dedicated to CMC (Chemistry, Manufacturing, and Controls) strategies for biotech and pharmaceutical companies. Their expertise lies in guiding early-stage companies through regulatory complexity, formulation development, process chemistry, and more. Founded by industry veteran Kevin Bittorf, SCxCMC works with CDMOs and startups to ensure faster, more efficient drug development.
- Our Solution & Approach:
Challenges During Growth
Understand the business goals, current gaps, user pain points, and technical limitations of the existing website.
Key Issues :
- The website was totally new without SEO
- The product is new, so no one knows about it
- Big players already dominating the Air purifier market
- Difficult to compete with big brands.
Our Strategy and Approach
Keyword Strategy: We redefined TechieWorld’s target keywords and integrated them naturally into the site’s content, meta descriptions, and headings.
Key Actions:
- We optimized the website’s navigation structure to make it easier for search engines to crawl and index important pages.
- Fixed broken links and improved internal linking to boost the site’s SEO performance.
- Reduced page load time by optimizing images and leveraging browser caching.
Content Optimization: We enriched the site’s content, ensuring it was comprehensive and aligned with the user intent of TechieWorld’s target audience.
Development on Wix (Custom Setup)
We developed an off-page SEO strategy, which included:
Technical Fixes:
- Building high-quality backlinks from reputable industry sites to increase authority.
- Local SEO optimization to capture more local searches (even though TechieWorld was global, they had a significant local customer base).
- Conducting competitor analysis to understand which strategies were working for top-ranking competitors.
We also implemented monthly performance tracking to ensure that we could adjust strategies and continue improving TechieWorld’s SEO performance.
Testing, Optimization & Launch
- Load time improved from 4.6s → 1.8s
- +74% lead generation through newly integrated forms
- 3x session duration via clear information flow
- Site health score: 97/100 (based on Lighthouse audit)
Conclusion:
We transformed SCxCMC’s outdated site into a fast, SEO-optimized platform with clear structure, lead capture, and modern design. Through UX strategy, visual redesign, and smart development, we delivered a high-performing website that drives authority, engagement, and conversions.
Our Other Case Studies
Modern web design boosted user trust and doubled our online inquiries.
