Digital Arches
Achieved a massive 245% growth increase in just 180 days with smart strategies.
Digital Arches partnered with Nightowl Tech Solutions to launch their brand-new site with a strong SEO foundation. In just six months, they gained a 240% surge in organic traffic despite very tough competition. With our focused strategy for visibility, positioning, and ranking, they quickly turn their new product into a recognized name in the dental tech industry.
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Alexendra Wills
@marketing Director
Before Nightowl
- Overly generic language lacks a specific value proposition
- ifferentiation is more general without a clear competitive alternative
- Does not showcase product uniqueness effectively
After Nightowl
- Positions strongly against Google Analytics’ complexity
- Highlights key product differentiation
- Explicitly calls out who the product is for
Before Nightowl
- Overly generic language lacks a specific value proposition
- ifferentiation is more general without a clear competitive alternative
- Does not showcase product uniqueness effectively
After Nightowl
- Positions strongly against Google Analytics' complexity
- Highlights key product differentiation
- Explicitly calls out who the product
- About the project: Digital Arches
California, USA
Medical Equipment Manufacturer
Dentistry
Based in Fountain Valley, Digital Arches manufactures advanced health care equipment for the dental industry. Nightowl Tech Solutions adopted a targeted SEO approach from the start, such as enhancing on-page content, technical setup, and authority building through local and niche outreach, which ensures their immediate visibility and credibility in the dental equipment market.
- Our Solution & Approach:
Challenges During Growth
Key Issues:
- The website was totally new without SEO
- The product is new, so no one knows about it
- Big players already dominating the Air purifier market
- Difficult to compete with big brands.
On-page & Technical SEO Improvements
We targeted long-tail and niche keywords with low competition for qualified traffic and established product-market relevance through a unique strategy.
Technical Fixes & On-Page Optimization:
- Keywords cannibalization fixes
- Wrong internal linking fixes
- Keywords overlapping fixes
- Content migration from the client side to the server side.
- Some blogs & sections removed.
- Content Optimization
- NAP Consistency throughout the website
- Entity optimization
- Added FAQs to main pages
- Build custer pages
- Implement relevant schema markup
- Meta tags optimization
- Conversion rate optimization
Off-page & Ongoing Optimization
Off-page Optimization:
- Niche-relevant guest post outreach
- Leverage community backlinks (Reddit, Quora)
- NAP Consistency
- Competitors backlink building
- Thought leadership
Results Achieved:
- 8 Keywords in Top 5
- 69% in Organic Growth
- 65% Increase in Sales
Our Other Case Studies
239% Growth in Organic Traffic in 6 Months with Strategic SEO Overhaul
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Nightowl provided excellent SEO and a modern website, significantly improving our local patient visibility.
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I recommend Nightowl for Great expertise and very detailed timelines and communication.
Founder @Algreen Tech