Green Clean Solar
How Nightowl’s N-Tech SEO Ensures Growth of Green Clean Solar as America's Premier Solar Recycling Brand
Green Clean Solar is a leading name in the renewable energy sector, offering nationwide solar panel recycling, decommissioning, and waste management solutions. Known for their eco-friendly approach and circular economy commitment, the company handles everything from solar panel removal and disposal to full-scope decommissioning and ESG reporting.
Traffics
Increase in leads
Hour save
Total sales
EMILIE OXEL O'LEARY
@CEO / Founder
- About the Client
Suite 136-164 Marietta, GA
Robotics
AI‑Driven Cleanup
Green Clean Solar is a leading name in the renewable energy sector, offering nationwide solar panel recycling, decommissioning, and waste management solutions. Known for their eco-friendly approach and circular economy commitment, the company handles everything from solar panel removal and disposal to full-scope decommissioning and ESG reporting.
Founded on the vision of building a cleaner future, Green Clean Solar helps businesses across the USA manage large-scale solar waste efficiently and sustainably. Their CEO, Emilie O’Leary, is also a published author and a vocal advocate for renewable waste transformation through her book, Mega Watts to Mega Recycling.
Despite their industry presence, Green Clean Solar wasn’t getting the online traction, keyword rankings, or quality leads their position warranted. That’s where Nightowl Tech Solutions stepped in.
- Our Solution & Approach:
Challenges
Before partnering with Nightowl, Green Clean Solar was facing the following SEO-related challenges:
- Low Visibility for Commercial Keywords: Despite their niche leadership, they weren’t ranking in top positions for crucial keywords like solar panel recycling services, solar waste management company, solar farm decommissioning, and more.
- Limited Organic Reach: The company’s online content wasn’t gaining enough organic impressions or clicks.
- Low Mention in AI Search Ecosystems: Visibility across AI platforms like ChatGPT, Gemini, and Perplexity was lacking.
- Weak Click-Through Rate (CTR): Their CTR was below 2%, making it difficult to convert impressions into meaningful traffic.
- Lack of Local SEO Focus: Users looking for seo company in specific regions like Marietta or across the U.S. weren’t finding the company easily.
- Minimal AI Mentions for Buying-Intent Queries: AI tools failed to mention Green Clean Solar in response to high-conversion search questions.
In short, they had the credibility and infrastructure but were invisible online.
Our Strategies
Nightowl implemented a comprehensive SEO plan combining on-page, off-page, and technical SEO, and AI visibility enhancements.
1. Deep Keyword Research & Competitor Gap Analysis
We began by identifying the most relevant and highest-performing commercial intent keywords, such as:
| Keyword | Country | Start Rank | Current Rank |
| Solar waste management consulting | United States | NA | 1 |
| Solar waste management company | United States | NA | 2 |
| Solar panel disposal near me | United States | NA | 3 |
| Solar recycling companies | United States | NA | 7 |
| Solar farm decommissioning | United States | NA | 9 |
These were mapped across different landing pages and supported by relevant blog content.
2. Technical SEO Fixes
- Schema integration for local SEO and service areas
- Fixes all small and big SEO issues
- Metas & Schema Implementation
- Crawlibility and rendering optimization
- Canonical URL corrections to avoid duplication
- Google Search Console & Bing Webmaster Tools monitoring
3. Content Overhaul
- Keyword-rich H1/H2 tags
- Created a new service page to target core keywords
- Added newly published book for authority
- Industry language tailored to engineers, ESG officers, and procurement heads
- Added ESG-focused language, showcasing compliance and carbon offset
4. AI Visibility Boost
We monitored and worked on increasing the site’s visibility in AI search engines like:
AI Platform | Visibility Score Before | Visibility Score After |
ChatGPT | Non | 30% |
Gemini | Non | 80% |
Perplexity | Non | 80% |
Before SEO, queries like “Solar construction waste pick-up services in the Southeast US?, Solar waste recycling services near me in Marietta, GA” didn’t mention Green Clean Solar.
After optimization, they were ranking as the #1 non-branded answer for queries like:
- “Where can I find solar construction waste recycling services in Marietta?”
- Solar waste recycling services near me in Marietta, GA
- Solar construction waste pick-up services in the Southeast US
This directly improved top-of-funnel AI-led discovery.
5. Link Building & Authority Creation
- We published articles on renewable energy publications and clean tech blogs
- Submitted press releases to industry journals
- Built backlinks from high authority sources
Results (Within 3 Months)
1. Organic Clicks & Impressions Growth
Metric | Previous (9/9–10/9) | Current (10/10–11/9) | % Increase |
Total Clicks | 802 | 1,960 | +144.5% |
Total Impressions | 50,000 | 136,000 | +172% |
Avg. Position | 7.2 | 4.5 | Significant Growth |
This shows a clear correlation between rankings improvement and total site engagement.
2. Keyword Ranking Dominance
We brought 7 core keywords to Top 10 Google USA rankings.
Keyword | Search Volume | Start Rank | Current Rank |
solar waste management consulting services | Low | NA | 1 |
solar waste management company | Medium | NA | 2 |
solar panel disposal near me | Medium | NA | 3 |
solar panel recycling companies | Medium | NA | 7 |
This drove qualified traffic from commercial and government entities looking for large-scale waste solutions.
3. Increased Lead Quality and Quantity
With better visibility and clear value propositions, Green Clean Solar began receiving:
- Direct contact from decision-makers
- Inquiries with detailed project scopes
- Leads from public sector, utilities, and large-scale solar farms
“We’re now getting inquiries from companies with full specs and budgets laid out in the first email. That’s a major shift from what we had before.”
— Green Clean Solar Team
4. AI Visibility Growth
AI Tool | Mentions Before | Mentions After | Sample Ranked Query |
ChatGPT | 4/21 | 6/20 | “solar construction waste recycling services in Marietta” |
Gemini | 5/21 | 17/20 | “best solar recycling partner USA” |
Perplexity | 8/21 | 19/20 | “eco-friendly solar waste management” |
By optimizing content to match AI scraping logic, we ensured AI-based results showed Green Clean Solar to be a primary answer for solar-related disposal.
Client Success Quote
“Nightowl didn’t just help us rank—they helped us own our niche online. We’ve gone from a well-known industry player to a nationally discoverable brand through SEO, organic rankings, and AI presence.”
— Emilie O’Leary, CEO, Green Clean Solar
Conclusion: Nightowl’s SEO Strategy Delivered True Visibility
From AI search engine visibility to top Google rankings, Green Clean Solar has achieved a 360° digital transformation. With more than a 144% jump in clicks, ranking gains across 10+ keywords, and national AI recognition, they are now firmly positioned as the go-to brand for solar waste management in the U.S.
This case study proves what’s possible when technical SEO, AI optimization, and clear industry messaging are aligned with a client’s mission.
Let Nightowl help you dominate your digital presence. Book a Free Consultation →
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