HelloGard
How Nightowl Helped HelloGard Transform Organic Traffic, Generate 52 Qualified Leads, and Grow Sales by 398%
Overview:
Client: HelloGard
Industry: Robotics and AI‑Driven Cleanup/Automation Solutions
Objective: Increase organic traffic, generate quality business leads, and improve online sales
Solution: Full‑stack SEO strategy + Conversion Optimization + Lead Tracking
Campaign Duration: February 2025 – November 2025
Traffics
Increase in leads
Hour save
Total sales
- About HelloGard
104 Cedar park , United States
Robotics
AI‑Driven Cleanup
HelloGard is an innovative robotics company offering autonomous service robots designed to automate everyday tasks. Their product ecosystem includes robotic cleaners, delivery robots, interactive AI avatars, and industrial automation solutions tailored for sectors such as healthcare, hospitality, education, retail, and facility management.
Even with cutting‑edge technology and a robust product catalog, HelloGard faced challenges many growing tech brands encounter:
- Low organic visibility
- Weak inbound lead generation
- Minimal e-commerce sales
- No defined conversion strategy
They engaged Nightowl Tech Solutions in February 2025 to overhaul their SEO approach, improve online visibility, and start generating tangible business results.
Website: https://www.hellogard.com/
- Our Solution & Approach:
Challenges Before Nightowl
Despite technical sophistication, HelloGard’s website lacked strategic search visibility and quality conversion pathways:
1. Minimal Organic Presence
2. No Lead Quality or Conversion Tracking
3. Inefficient Sales Attribution
- Total Sales (May 2024 – Jan 2025): $2,007.90
- No repeatable conversion funnel
- No attribution to search traffic
4. Fragmented Keyword Strategy
Our Strategy
- Organic Growth: Improve rankings and visibility for high‑value keywords
- Lead Generation: Capture quality B2B leads and buyer intent signals
- Sales Attribution: Assign revenue growth to search performance
1. Keyword Mapping and Competitive SEO Analysis
- Identified industry‑specific commercial terms
- Grouped keywords by intent:
- Transactional (purchase/quote intent)
- Informational (learn before buying)
- Brand + Industry
- Prioritized high‑ROI terms with real business value
2. On‑Page and Technical SEO
- Improved site loading speed and mobile performance
- Fixed crawl errors in Google Search Console
- Added schema markup for products and articles
- Optimized meta titles, descriptions, and H1 tags
- Refreshed product descriptions with search‑intent-enriched content
3. Content Strategy with Conversion Focus
- Created SEO landing pages with clear calls to action (Request Demo, Get Quote, Inquiry Forms)
- Published industry‑specific content:
- Use cases
- Buyer guides
- ROI comparisons
- Enhanced product pages to speak directly to decision‑makers (facility managers, procurement teams, healthcare directors)
4. Lead Funnel Optimization and Event Tracking
- Optimized forms with intent indicators (budget ranges, company info)
- Integrated Google Tag Manager for conversion tracking
- Set up event tracking for:
- Form submissions
- Demo requests
- PDF downloads
- Click‑to‑call actions
5. Search Engine Diversification
- Refined SEO strategy for both Google and Bing
- Generated revenue from both search engines
- Improved cross‑platform visibility
AI Visibility Growth Across Platforms
- ChatGPT Visibility Score: 19%
- Gemini Visibility: 24%
- Perplexity Visibility: 38%
- Mentions Across AI Platforms: Detected in 4 of 21 relevant AI queries
- Example query: “How does HelloGard Intelligence software help manage robot fleets??” → Not yet mentioned, indicating future optimization potential.
Organic Traffic Growth (Feb–Nov 2025)
Below are the monthly organic user totals and their comparison with the baseline month (February):
Monthly Organic Traffic (Feb – Nov)
| Month | Organic Total Users | New Users | % vs Feb Total Users | % vs Feb New Users |
| Feb | 191 | 187 | — | — |
| Mar | 287 | 260 | +50.26% | +39.04% |
| Apr | 351 | 255 | +83.77% | +36.36% |
| May | 364 | 272 | +98.95% | +52.41% |
| Jun | 293 | 230 | +53.40% | +22.99% |
| Jul | 316 | 246 | +65.45% | +31.55% |
| Aug | 279 | 222 | +46.07% | +18.72% |
| Sep | 381 | 303 | +99.48% | +62.03% |
| Oct | 608 | 509 | +218.32% | +172.19% |
Traffic Trend Analysis
- Feb → Mar: 50% increase
- Feb → Apr: 83% increase
- Feb → May: 98% increase
- Oct: Best month—608 users (+218% vs Feb)
Key Takeaways:
- Organic sessions consistently increased over time
- Strong growth in new user acquisition, demonstrating expanding reach
- Peaks in October corresponded with optimized content and seasonality.
Sales and Revenue Growth (Feb–Nov)
Monthly Revenue Breakdown
| Month | Total Sales ($) | Notes |
| Feb | $302.19 | Baseline month |
| Mar | $3,638.16 | +1,103% vs Feb |
| Apr | $594.47 | Dip but still +96% vs Feb |
| May | $1,124.16 | +89.1% vs Apr |
| Jun | $142.57 | Seasonal slowdown |
| Jul | $661.92 | +364% vs Jun |
| Aug | $244.36 | Still +119% vs Feb |
| Sep | $983.10 | +338.1% vs Aug |
| Oct | $2,087.77 | Highest revenue month |
| Nov | $231.56 | Drop vs Oct, +88.9% vs Feb |
Total Revenue Growth:
- Previous Sales (May 2024 – Jan 2025): $2,007.90
- HelloGard Total Sales (Feb – Nov 2025): $10,010.26
Total Sales Increase: +398.54%
Lead Generation Results
Leads Captured (Feb–Nov)
Total Verified Leads: 52
These leads came from:
- Contact forms
- Demo requests
- ROI inquiries
- Purchase intent emails
Analysis—What This Means
Organic Traffic Growth = Targeted Audience
The consistent increase in organic sessions and new users indicates that HelloGard was found by more potential buyers and influencers searching for automation solutions.
Diverse Search Channels
While Google remained a key source, Bing contributed meaningful leads and revenue—a sign that diversifying search targeting was effective.
Sales Peaks Explained
HelloGard’s march to higher monthly sales was not linear—but campaign‑driven:
- March spike: Immediate post‑SEO gains + optimized content rollout
- October peak: Seasonal industry interest + full lead funnel in place
Why This Worked
Strategic Keyword Targeting
We focused on high buyer intent terms, not just generic robotics words, which meant users who convert arrived on the site.
Technical and Conversion Improvements
Without tracking and optimized pages, traffic can’t convert—we fixed both.
Content with Purpose
Content was written for industry professionals and decision‑makers, not just general readers—this boosted intent and lowered bounce rates.
Lead Quality Over Quantity
Generating leads is important—but generating leads that buy or request demos is the real KPI. HelloGard achieved 52 of these.
Final Thoughts
HelloGard’s journey with Nightowl proves that SEO can drive real business outcomes:
- Traffic that converts
- Leads that close
- Sales that grow drastically
From $2,007 in revenue to over $10,000, and from near‑zero qualified inquiries to 52 high‑quality leads, this is a true digital transformation success story.
Ready to Grow Like HelloGard?
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